Watching TV News Live Online
March 30, 2011 Leave a comment
Regular readers of this blog will know how important online video content is to both Sky News and the BBC News Channel
But I wonder how many readers actually watch news channels online? Both stream their news channels live through their websites at the click of a button, but is this a service which goes unnoticed?
The first thing to consider is the vast extra audience that this could add to both channels. While everyone in the world of journalism regards both channels as essential watching- tools of the trade, in terms of a national picture they hardly figure in the multi channel ratings. Last week, for example, neither channel could achieve more than a 2% share of the audience.
But their websites attract a far greater and broader reach- and therefore the opportunity to distribute their live news channels to a huge additional audience.
Usefully, the BBC News Channel’s controller Kevin Bakhurst regularly tweets audience figures for the Beeb’s output- and taking a look at these demonstrates the power of the Beeb’s online audience to grow the News Channel’s viewers.
On Monday, Kevin tweeted that as well as a large audience for the News Channel on TV, he added that the channel was also viewed nearly half a million times online.
Bearing in mind the channels’ relatively small daily audience, this is a major figure, which is not counted by the Rajars.
The News Channel live feed almost always crops up in the most viewed video content at any time on the BBC News website, so it does seem that more and more people are taking to watching live news online. Meanwhile, both Sky and the BBC stream their news channels via their iPhone services too.
Moreover this is a rare example of the BBC streaming live content online- and very successfully, more evidence of the boundaries between TV and online journalism became less definable, and increasingly merged.
Local News – The Future
March 15, 2011 Leave a comment
screenshot courtesy of Ledger Live
We’re all familiar with a newspaper’s ‘comment’ section. Or, as some of them like to call it, their ‘opinion’.
These have been stalwarts of print journalism for many years. But, as Toby Coaker outlined for videojournalismonline back in January, The Times is the only UK based paper to transfer this type of journalism onto the web in video format.
In the States things are a bit different – one example of local political opinion transforming into online video is Ledger Live, from New Jersey’s The Star-Ledger.
Here Brian Donohue gives an often sarcastic/satirical take on the affairs of local government.
A good example is this not too complimentary assessment of Govenor Christie’s selective economic policy.
How does this relate to the UK?
Donohue’s producing something that doesn’t really exist in the UK, because national broadcasters (the BBC, ITV, Channel 4 and Sky) have to be impartial and national newspapers just haven’t got on board with the idea behind Ledger Live.
The Future
David Cameron’s been a champion of local government since his time in opposition.
As Prime Minister he’s devolving power and says he wants to create more vibrancy in local politics – to get people interested in the affairs of their local councils as part of his ‘Big Society’.
And Jeremy Hunt’s plans for local TV news slip nicely into line with this ideal.
But if the whole plan works and political activism flourishes once again in the boroughs and constituencies of the UK, you can bet that intense frustration will be kindled in the general public when it comes to local TV news.
Local output’s required to be impartial too. As a result Council failure won’t be reported with the angst needed to reflect the voters’ views.
In this political climate there’ll be an opportunity for partial ‘comment’ or ‘opinion’, and the websites of local newspapers will be the platform capable of supporting such a development.
Could they afford it?
On one hand it’s unhelpful to draw comparisons between state newspapers in the USA and their British ‘equivalents’ because New Jersey, for example, has a population of about 9 million and the Star-Ledger’s circulation is about 220,000.
Each UK constituency has an electorate about 66% smaller than the Star-Ledger’s readership, and local papers would reach dramatically less than that.
But print journalism’s suffering in the US in the same way it is here.
Sponsoring online video is now an option – adverts screened prior to the content beginning – and could bring in valuable revenue.
And if Ledger Live shows us something else about the future, it’s that you only need basic equipment to bring politics alive for the next media generation.
Here’s The Washington Post’s Dana Milbank proving this very point. Can you imagine a similar video poking fun at 4 or 5 candidates in Garston and Halewood?
Filed under Alex Dibble, Bloggers, Broadcast Media, Foreign Media, Print Media, The Future Tagged with Brian Donohue, comment, Dana Milbank, David Cameron, Gareston and Halewood, Jeremy Hunt, journalism, media, New Jersey, news, opinion, politics, The Star-Ledger, The Times, TV, UK, USA, Washington Post, website