Watching TV News Live Online

By Phil Georgiadis

Regular readers of this blog will know how important online video content is to both Sky News and the BBC News Channel

But I wonder how many readers actually watch news channels online? Both stream their news channels live through their websites at the click of a button, but is this a service which goes unnoticed?

The first thing to consider is the vast extra audience that this could add to both channels. While everyone in the world of journalism regards both channels as essential watching- tools of the trade, in terms of a national picture they hardly figure in the multi channel ratings. Last week, for example, neither channel could achieve more than a 2% share of the audience.

But their websites attract a far greater and broader reach- and therefore the opportunity to distribute their live news channels to a huge additional audience.

Usefully, the BBC News Channel’s controller Kevin Bakhurst regularly tweets audience figures for the Beeb’s output- and taking a look at these demonstrates the power of the Beeb’s online audience to grow the News Channel’s viewers.

On Monday, Kevin tweeted that as well as a large audience for the News Channel on TV, he added that the channel was also viewed nearly half a million times online.

Bearing in mind the channels’ relatively small daily audience, this is a major figure, which is not counted by the Rajars.

The News Channel live feed almost always crops up in the most viewed video content at any time on the BBC News website, so it does seem that more and more people are taking to watching live news online. Meanwhile, both Sky and the BBC stream their news channels via their iPhone services too.

Moreover this is a rare example of the BBC streaming live content online- and very successfully, more evidence of the boundaries between TV and online journalism became less definable, and increasingly merged.

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