Drawing Inspiration From Afar

image courtesy of psdgraphics.com

By Toby Coaker

Away from the UK, I draw your attention to two trends in overseas online video journalism that could come to influence how the medium is operated here.

USA – Vidcaster

As Ross Cullen mentioned in his latest post, video journalists are becoming more impatient with mass-content provider Youtube. It provides limited control over advertisements, offers little in the way of traffic reporting, and promotes a repellent comment culture.

In the US, Vidcaster is fast becoming a preferable platform for professional video makers to distribute content. You can create your own website, which is hosted on the Vidcaster platform. Yet the key point is that you can host your Vidcaster site on your own domain so that appears to users as if its your own. Think of it as a vloggers wordpress. Like the latter, it allows immediate interaction with a variety of social media and video sharing websites – meaning that video journalism can be professionalized and marketed at a convenience not yet present in British journalistic culture. Follow the link below to watch an introduction by co-founder Kieran Farr:

http://vidsf.com/759

Vidcaster offers users video site customization, as well as control over web distribution of content. In the US its now easier than ever to market one’s video journalism on the Internet. Let’s hope that a similar platform will emerge here soon.

France – Citizenside

As citizen journalism distribution becomes more established, one company has come up with a novel idea to encourage higher standards amongst its network of amateur journalists. Citizenside, a Paris-based syndicator of user generated content, sells its footage on to over 100 professional news organizations around the world.

Now, in like of heated competition from other companies, it’s decided to turn its journalism in to a video game. Users are rewarded with points for posting videos (and pictures etc.). The more points one accumulates, the closer one gets become to achieving virtual promotion (from reporter to correspondent to editor-in-chief of a region, for instance). The managers of Citizenside believe it is social validation that pushes people. Such an incentive will, it is hoped, encourage greater standards and thus the acquisition of more lucrative and engaging video content.

There are concerns that increasing the level of competition will promote ‘cheating’ and the doctoring of false material. We’ll have to see whether this technique will increase the ever-growing role of user-generated-content in online video journalism – it’s certainly an interesting idea!

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