Video journalism – on the radio???

By Phil Georgiadis

Building on Chris Creegan’s post about the role of video journalism on radio station websites, for our latest post Video Journalism Online has been speaking to the BBC’s Vassos Alexander about the ever expanding use of video content on the 5 Live website.

Vassos is the voice of sport on the 5 Live Breakfast show, and also presents many of 5 Live Sport’s outside broadcasts from around the world.

Vassos told us that video content is a key growth area on the website: ‘5 Live are trying to offer a fresh and distinctive product online, and an important part of that is our live streams of the shows. Not only can you, of course, listen live and back to programmes on the iPlayer, but you can also watch them, as they go out, live.’

Vassos continued that ‘this is a completely different way of offering content to the consumer, and I think it has been very successful’.

But what about the presenters themselves? Does the increasing role of video content change the way they broadcast?

‘To be honest, we forget that the cameras are there and get on with it, we aren’t treating it like TV, and constantly thinking where the cameras are and so on. I mean the thing is, essentially all your are seeing is a load of people in a studio talking into the mics, we aren’t looking into the cameras or anything, the audio still drives the experience- but web users seem to like being able to see what we’re doing’.

In addition to this, the 5 Live website offers highlight clips of big name guests in the studio, which allows one to watch edited clips of programmes.

There is a lot of discussion on this blog and elsewhere considering the relationship between TV and web video- but it seems that the radio is successfully getting in on the act too.

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