Changes are coming in the regulation of online video journalism…

photo courtesy of ATVOD

 

By Chris Creegan

A ruling published earlier this week revealed that the Authority for Television on Demand could gain the power to regulate the video content of online newspapers.

ATVOD, the body responsible for regulating the Television on Demand services offered via the likes of BBC iPlayer, 4OD and ITV Player, could be soon be able to regulate the video content on the online version of newspapers as well.

Newspaper providers are arguing that they should be exempt from this regulation. They feel the ruling should apply only to “TV-like” content, rather than the more journalistic and news-based content they offer.

These papers, which include The Sun, The Sunday Times, News of the World and Elle, are now appealing to Ofcom to try and have the decision rescinded.

If their appeal is rejected, it means that the newspapers and magazines affected would have to pay an annual sum to ATVOD for the regulation of their online services.

Those that fail to pay this fee could face fines of up to £250,000 and have their video offerings suspended.

What is interesting about this development is that it means, for the first time, the UK press will come under an external regulator’s control (it is currently self-regulated by the PCC).

Papers looking to expand their online video content in the future could now face a far greater challenge than broadcasters, whose news content does not fall under the same regulation.

This story highlights some of the issues that can occur when news organisations take their services to a new platform, and it shows some of the complexities found in online regulation.

This story is likely to develop throughout the coming weeks, but if you want to know more, head on over to the ATVOD website for more details.

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