Being Smart With Phones

By Alex Dibble

Some news media are missing a trick when it comes to gathering citizen journalism

The image above shows the iPhone apps for BBC News and Sky News. They’re both designed well, with a ‘user friendly’ interface which makes navigation easy and brings the top stories to smartphone users in an instant.

Another interesting feature of these two apps can be seen here:

Both include an option to send your own story to the newsroom. But, crucially the Sky News app allows you to attach a video (as the image below shows), while the BBC equivalent facilitates just photos.

Does this give Sky a significant advantage?

It’s difficult to tell. So far, 2011’s been the year of citizen journalism (in terms of video at least).

The uprisings in North Africa, as well as the natural disasters in New Zealand and Japan have made for some incredible footage being filmed on mobile phones.

But if you’re on the rooftop of a building in Ishinomaki filming the tsunami as it engulfs the city, where would you post the footage?

These days, if you want the world to see what you’ve just recorded, your best bet is either TwitVid or YouTube. If the footage is ‘good’ enough it’ll be seen by news media and used for broadcast.

So for Sky to provide a video uploading facility on their iPhone app doesn’t pay off when major events are occuring overseas.

But what about happenings within the UK?

We all know that when it comes to consuming news most of the public have one provider they tend to stick with.

Whether it be the BBC, Sky, ITV, Channel 4 or any other, loyalty keeps most consumers consuming from one source.

So if, for example, a newsworthy event was captured on an iPhone belonging to a Sky News fan, there’s a good chance they’d want to give Sky News exclusive access to that footage. And so the video uploader on Sky’s app would come in handy.

When it comes to loyalty and news consumption though, the public is ‘defined’ more by the newspaper they buy.

But despite being increasingly concerned with online video content in recent years, none of the major daily’s in this country provide a platform for user generated content on their smartphone apps.

On the Guardian’s app, for example, you can’t upload a photo, let alone a video.

With user loyalty such an ingrained part of news consumption in the UK, the BBC as well as the newspapers are missing a trick.

When Sky’s given that one clip – the exclusive video that transfixes the nation – the BBC and  daily papers will regret they haven’t provided their own consumers with a means to send similar footage from their smart phones.

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2 Responses to Being Smart With Phones

  1. Tom Chown says:

    What news organisations are cottoning onto, and the public aren’t is that if a user is fortunate, or in many breaking news situations unfortunate to capture, is that by uploading user generated images or video the rights of that person is thereby giving their permission for content to be used for free, and any further licensing rights fall to the broadcaster. Whilst many members of the public may not be worried by this, as was seen on 7th July 2006, other news agencies will financially benefit the contributors.

  2. Alex Dibble says:

    Tom, do you think it will ever get to the stage whereby news organisations are obliged to pay for user generated photos or videos?

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