You Direct the News – Straight From Your iPad

By Phil Georgiadis

Later this week Sky News is launching a new service- ‘Sky News for iPad’, a new take on its existing iPad app. Many news providers have been capitalising on the ever increasing smartphone and tablet market, offering what are essentially paired down versions of their online content.

However, Sky News promises something different with their service for the iPad. They claim that it will offer ‘an entirely new way’ of delivering news events- allowing users to ‘decide what they watch and how they watch it’.

Sky is well known for pushing the boundaries and trying to innovate at every step, so what does this new app mean for online video journalism? Details on Sky’s app are still sketchy, and essentially are confined to this intriguing promo video.

The app is out on March 17th, and until then we can only speculate, but judging from the video it does seem as though it will go some way to putting the online viewing experience into the user’s hands. This raises the fascinating idea of taking editorial judgments out of the news provider’s control. Instead the user picks and chooses which video to watch and when- becoming an amateur vision mixer.

Sky have form on this, their Sky News Active service, which has since been paired down, used to offer eight screens of video content for the viewer to flick between. This seems to be an advanced version, using the touch screen versatility of the iPad to create a polished and intuitive app that crucially puts the online video journalism experience firmly in the hands of the user.

Come back on March 17th for a review of the app, and to find out whether it lives up to the hype.

One Response to You Direct the News – Straight From Your iPad

  1. Pingback: The Sky News iPad App- First look « videojournalismonline

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