Business News Meets Video Journalism in the Regions

By Umar Farooq

The area of video journalism online is expanding and this week saw the launch of a new business video channel from the team at ‘The Business Desk.’

David Parkin from

It’s an example of how specialist websites are now using the medium of video to deliver news content for a more specific audience. The website has been the hub of regional business news since 2007 with focus on Yorkshire, North West and and the West Midlands.

The latest development, Business Desk TV is the UK’s first dedicated regional business video channel. I spoke to the man in the middle, David Parkin, based in the Leeds office.

Q1: Hi David, thanks for giving up your time to speak to Video Journalism Online. Tell me a little about Business Desk TV.

“Well it’s an online business news video channel specifically focusing on business video content for our regional membership. At The Business Desk, we’re keen to provide good quality video content for our members be it news, debates, seminars or interviews from the world of business and this channel will allow us to do that.”

Q2: David, this is a video channel online, why video and why online?

“We believe fundamentally that the online technology with the speed in particular allows you to provide a great video news service. On top of this and perhaps more importantly, our focus is on a regional and specific video-watching audience. The online service allows us to focus our content and direct it to the audiences based in the regions we cover.”

“In relation to your question about video, well it really is the media of the future isn’t it? We know our audience and it’s needs well enough and so video allows us to provide them with the vital information in 2-3 minutes.That’s what they want and that’s what we’ll give them.”

Q3: Have you hired a dedicated team of video journalists to put the content together?

“We don’t need to. We’ve already been filming about a dozen events around the UK every month and the team will continue to work hard to add content to our online library. In terms of technology, our journalists who write for the website are multi-skilled. They all produce video content with a number of flip-cams available to them for personal use.”

“We’re also working with professional video companies to produce quality HD content. I’ve invited several media agencies to provide us with high quality editorial content so we’re encouraging more businesses to submit video footage that can help and help us report news and events. Above all, quality of content is massively crucial for our members.”

Q4:Finally David, for our readers who are aspiring to step into video journalism what sort of advice do you have?

“The media is changing and so must the journalist. As the founder of the Business Desk, any journalist working for me needs to have three important qualities. Firstly, know your subject. In our case that’s business. We need people with a genuine passion for business news. Secondly, be multi-skilled. The modern-day journalist needs to be able to shoot, edit, write and work online. Thirdly, just be enthusiastic. We’re looking for people who can create powerful and interesting content and are fascinated about the future of the technology.”

I think David has taken the idea of bringing business news to life and decided to experiment with it. The invitation to PR companies and other businesses is interesting and the online library of content is a cracking idea. This model is one being used by several niche websites to provide content for their audience.  Let me know what you think about David’s comments. You can tweet: @UmarOnline / @videojournos or e-mail:

And while we’re at it, here’s another plug for the “Online News Video Watchers Survey.” Some interesting entries in so far, so keep them coming video fans.

* The links in this post can be accessed and shared on the VJO delicious page.

One Response to Business News Meets Video Journalism in the Regions

  1. Pingback: “A fantastic tool for telling really short stories” Tom Chown « videojournalismonline

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s