VJO at the Broadcast Video Expo 2011 – Women and Video

By Ross Cullen

What more can women do to increase their online presence?

I attended the Broadcast Video Expo recently with other videojournalismonline colleagues. We ensured that we captured the interviews on mobile devices, to try to explore the immediacy and portability of the video medium. However, this was not without problems, as will be discussed later on in the post. You can view the first blogpost from this exhibition here – VJO at the Broadcast Video Expo 2011, 07/03/11.

The event was mainly focussed on the technical side of the industry and in my next blogpost, I will look at an interview we conducted with a representative from that area.

But to investigate the role that women have and could have in the world of online we visited Women in Film and Television. According to their website, “Women in Film & TV is the premier membership organisation for women working in creative media in the UK, and part of an international network of over 10,000 women worldwide.”

Here is Siobhan Pridgeon, Awards and Events Producer, Women in Film and Television.

The most significant points that Ms Pridgeon raised were:

1) The importance of women using the Internet as a video medium to promote themselves, through showreels, for example

2) The need for women to recognise that the Internet is a global brand and a free, reactive, marketing medium

3) The online world can be a less scary place to make yourself known than proactively making person-to-person contact

Technically, as you can see, the choice to use a Blackberry to capture the footage raises contradictory points. On one hand, using the camera on a phone allows you to start and stop filming immediately, wherever you are. But on the other hand, the footage is not of the highest quality and the lack of an external microphone diminishes the standard of the sound. Yet, it is not practical to carry expensive and heavy recording equipment with you at all times and for this reason one has to rely on the phone to provide immediate platforms for on-the-go video capturing.

Source: http://www.youtube.com/watch?v=7IbXIsgrvRU&feature=mfu_in_order&list=UL

One Response to VJO at the Broadcast Video Expo 2011 – Women and Video

  1. Pingback: VJO at the Broadcast Video Expo 2011 – Video on the move « videojournalismonline

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